Turn the page. Get to know our digital side.

It’s an omnichannel world now and we know our advertising partners are looking for solutions that engage HCPs across all the channels they frequent. So we did the research, we invested in the technology, we hired the digital experts, and we developed innovative advertising products that deliver your message to the right HCP, at the right time – while they are consuming the information they need to provide quality healthcare.

You want to be where the HCPs are. Wolters Kluwer offers comprehensive digital advertising solutions across the Lippincott audience network of websites and online content which means you can reach HCPs in active learning mode. Your marketing message will benefit from aligning with contextual and trusted clinical content.

digital solutions

What's your goal?

  • Launch a product
  • Increase brand awareness
  • Drive traffic to your own branded content
  • Generate leads
  • Establish thought leadership
  • Educate HCPs
  • Build relationships with existing customers

Great – we’ve got a digital solution for that, and more!

Digital Capabilities

Think of these products as your “digital standards” – steady, reliable and engaging. Depending on your marketing goals, you’ll select one or more of these tactics to ensure you are maximizing your message’s visibility and engagement. Explore our digital products.

Featured product: Conference Coverage
Targeted and engaging opportunity to deliver updates or full summaries of the latest clinical research presented during key society annual meetings. We not only task experienced medical writers to cover the sessions, but also deliver the content to our engaged audience. 
View Example
Featured product: Resource Centers

Custom-created therapeutic microsite addressing target HCP’s for the most current information on disease states, procedures, and effective treatments. Content is curated from multiple sources such as journal articles, book chapters, podcasts, webinars, videos, and more.

View Example

Why choose Wolters Kluwer for your next campaign?

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Reach

We don’t just have “journal websites”. We have a vast network of online Lippincott content that visitors travel across depending on their topic of interest and current information need.

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Content

With award-winning, indexed, peer-reviewed content across more than 100 specialties, your message can find the right home to deliver maximum value.

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Engagement

You’ll receive the reporting you need to demonstrate engagement, as well as benchmarking where available, so you can truly understand the performance of your campaign.

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Targeting

Our targeting technology uses both deterministic and probabilistic methods to evaluate and verify data from multiple sources including society membership, state licenses, and third-party validated provider data to ensure you reach the right HCP profile.

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Channels

Websites, email, video, to name just a few. We have marketing solutions beyond print to match every objective and to optimize all your existing brand assets and complement any type of program.

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Expertise

Our specialists can guide you to a plan that meets your precise goals. We routinely work with leading biopharma and medical device companies to craft successful marketing strategies that get the job done.

Craft a media plan as unique as your goals

A one-size-fits-all approach doesn’t work for HCP marketing. The content consumption habits of an anesthesiologist differs from the habits of an OR nurse. But you’re in good hands because we know these specialists. Lippincott has been serving healthcare professionals since they started medical or nursing school, through their residencies and advanced training. We’ve consistently provided them with CME/CE, educational events, tools, news and so much more. If you want to devise an audience-centric plan that factors in what makes them tick, we can help. Contact us today!

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