Conference Cancellations Impacting Your Goals?
Let Our Virtual Solutions Get You on Target
Medical conferences are cancelled across the country due to COVID-19 and some have gone virtual; yet your goals haven’t changed, and we are here to help you achieve those objectives. You’ve already allocated marketing budget towards conferences, created visual aids to present to healthcare professionals (HCPs), and established benchmarks that you need to meet. Add to the fact that entry into hospitals is restricted, you and your sales team will need alternatives to deliver message to HCPs, and we have the channels to make that happen safely.
Connect with HCPs when you can’t be face-to-face.
Every second of every day our HCP customers face decisive moments that impact the lives of millions of people and shape society for the future. The good news is we’re not just the publisher of Lippincott portfolio of journals but we offer virtual solutions across our network of websites and online content which means you can reach HCPs in active learning mode.
What are your objectives?
Create brand awareness
Release new product and/or procedure data
Supply leads to sales team
Provide thought leadership
Educate and inform
Strengthen relationships with HCP customers
Monitor brand reputation
Recruit frontline HCPs
At a time when learning is at its highest, our multichannel platform offers a variety of out of the box tactics as well as custom programs for you to repurpose the marketing and educational materials in the form of virtual platforms. Let’s take a look at some of our options!
Explore a variety of marketing solutions to successfully reach your targeted HCP during COVID-19.
Our toolkit helps you engage HCPs when it matters most.
Repurpose the marketing materials you prepared for the conferences and deliver them on a captivating microsite. Get your white papers, poster sessions, case studies and videos front and center of your specific audience. Learn More >
Target HCPs based on specialty and generate leads to provide to your sales team. Share detailed information about your product, brand or hospital which can include videos, digital reprints and open positions. Learn More >
Execute your strategies on educating, demonstrating complicated procedures, and generating leads. Interactive tools allow you to deliver your content, receive valuable real-time feedback and answer questions as if you were face-to-face at a conference. Learn More >
Distribute your content in conjunction with prestigious published medical articles in your therapeutic area. Achieve your goals of educating HCPs and thought leadership. Learn More >
Recap virtual meeting sessions and send it to your target specialist to position you as a leader in your disease state. Learn More >
Host and market your virtual conference, conduct product theaters, showcase your MOA and KOL videos, present interactive poster sessions, and much more!
Why Wolters Kluwer? We continue to support you in these unprecedented times.
As the world around us changes, our mission at Wolters Kluwer remains the same. We continue to be the go-to source for groundbreaking healthcare innovation and education for HCPs worldwide. It is the responsibility of the medical community to continue research, develop, and share solutions across all disciplines, and our virtual platforms support these efforts. Your current marketing channel strategies may change, but you will still be able to reach your benchmarks by reaching HCPs with Lippincott’s Audience Solutions.