About the Client
The client is a physician-led, multi-specialty regional medical group. At the time, they were being acquired by a non-profit healthcare organization.
Need
Solution
Lippincott Audience Solutions Experts deployed a year-long multichannel campaign following our 3-step streamlined process: matching our audiences to their desired specialists, curating relevant clinical content, and identifying the right drivers to get more views of open positions.
Anchored by an employer profile on physiciansjobsplus.com, the premier online destination for physician job seekers, the client was able to spotlight the desirability of their hospital system and keep a current running list of available opportunities, which ranged from internists to hard-to-fill specialist positions like pediatric gastroenterologists.
Custom marketing drivers such as outbound emails and banners were selected, and articles from our peer-reviewed journals were included to create a tailored experience around open positions.
Success Story
Contact us to develop your multichannel campaign to reach qualified healthcare professionals.