Targeted Multichannel Campaign Proves Ideal Way to Recruit and Hire Specialist

Campaign Goal
A large hospital system needed to recruit a specialty Director of Nursing for one of their facilities.



Our Lippincott Audience Solutions Experts identified the best Lippincott audience and journal brand to deliver their career opportunity. Targeted emails and banners were deployed using our proprietary specialty and keyword targeting. The banner ads followed the specialist as they engaged with relevant content across the Lippincott network. The multichannel program was anchored by one of our specialty society journals, well known for original articles and information reflecting the specialty’s areas of clinical practice. In addition, the campaign was powered by Lippincott NursingCenter, the premier destination site for nursing professionals, and Lippincott NursingJobsPlus, the premier destination for nursing job seekers.

  • Two months of targeted banners and interstitials across the Lippincott nursing network and specialty journal sites
  • Premium job posting on
  • Featured job in nursing eNewsletters
  • Two clinical spotlight emails

Success Story

  • The best and most efficient way to recruit top candidates is through targeted ads displayed alongside relevant clinical content.
  • Improved alignment of their career opportunity to their target specialist extended their reach, maximized their campaign spend, and yielded better applicants.


Wolters Kluwer can help you fill your job openings quickly and efficiently in this fast-paced nursing market through print and online advertising, email, and custom projects. Contact us to learn more about our nurse recruitment solutions.

Contact us to develop your multichannel campaign to recruit qualified nurses.

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    Philadelphia, PA 19103

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