Wound, Ostomy, and Continence Care

Engage an interdisciplinary audience of healthcare professionals that care for patients with problems related to acute or chronic wounds, skin integrity, ostomy, or incontinence.


As a result of an aging population, increased prevalence of diabetes and chronic wounds, and advancements in technology, the global wound care market is forecasted to grow from 10.34 Billion in 2018 to 14.89 Billion by 2026. At the same time, it's estimated that almost one-third of home health patients require treatment for wounds. Post-surgical wounds represent a significant cost burden on the healthcare system. For these reasons, it's more important than ever that an interdisciplinary team of healthcare professionals is educated and knowledgeable about current research, evidence-based practices, new products, and treatments.


The Lippincott Wound Care channel meets your need to marry your product’s message with cutting-edge, peer-reviewed content by combining the multichannel readers of two impactful journals:


Advances in Skin & Wound Care 
The International Journal for Prevention and Healing


  • Endorsed by the American Professional Wound Care Association (APWCA)
  • 20,500 Print Subscribers (BPA audited)
  • 9,400 Registered Website Users
  • 5,500 eTOC Subscribers

Learn more about the audience of the Advances in Skin & Wound Care



Journal of Wound, Ostomy and Continence Nursing (JWOCN)


  • The official journal of the Wound, Ostomy and Continence Nurses Society™ (WOCN®)
  • 5,407 Print Subscribers/Society Members
  • 9,700 Registered Website Users
  • 7,800 eTOC Subscribers

Learn more about the audience of the Journal of Wound, Ostomy and Continence Nursing


Exposure to the Entire Wound Care Team

The channel delivers your marketing message to the decision-makers and clinical staff across the care continuum — physicians, nurses, and allied health professionals including:


  • Dermatologists
  • Plastic Surgeons
  • Podiatrists
  • Physical Therapists
  • Advanced Practice Nurses
  • Nurse Practitioners
  • Inpatient & Outpatient Nurses
  • Long-Term Care Nurses
  • Home Health Nurses
  • Acute Care Nurses
  • Academic Nurses
  • Military Nurses

Influence the Readers that Matter Most to Your Campaign

In addition to traditional print advertising, Lippincott’s behavioral targeting capabilities give you the opportunity to pinpoint your ideal customer online based on topics of interest including:


  • Burn wounds
  • Deep tissue injury
  • Diabetic ulcers
  • Palliative care
  • Pressure ulcers
  • Scar treatment
  • Skin integrity
  • Incontinence-related dermatitis
  • Wound infection

Contact us today to add the Lippincott Wound Care Channel to your marketing strategy!

Lippincott can help you reach wound care professionals. Contact us to learn more about our custom marketing solutions.

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    Philadelphia, PA 19103

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