Growing in Scope and Importance – A Market You Can’t Afford to Ignore
Nurse practitioners and physician assistants see patients, diagnose and treat illnesses, assist in procedures and examinations, and provide patient education. For pharma and medical device marketers, it is critical to consider their increased prescribing power and influence. With current market trends and a favorable legislative environment, the NP/PA professions are expected to grow 40% by 2025.
Patients are increasingly likely to encounter these practitioners during healthcare encounters—especially in primary care, but also in other settings such as the emergency department or outpatient clinic. Recent research by Kantar Media reports 61 million adults have seen an NP or PA in the last 12 months.* While there are some important differences in training, scope of practice, and clinical functions, NPs and PAs are playing a critical role in patient assessment and management—including recommending and prescribing medications and devices.
The Lippincott NP/PA Channel, powered by JAAPAand The Nurse Practitioner, combines the print and digital audiences of award-winning and high-value content serving the ever-growing NP and PA universe. NP/PA Channel offers the reach, multi-channel access, and special project opportunities customized for those who recognize the importance of reaching this dual audience of 139,000+ influential NPs and PAs.
The Nurse Practitioner
The Nurse Practitioner is the leading source for clinical, practical, cutting-edge information for advanced practice nurses and other primary care clinicians. Each issue presents peer-reviewed articles that range from clinical topics and research to political and practice issues.
JAAPA: Journal of the American Academy of PAs
As the official journal of the American Academy of PAs, JAAPA's award-winning content includes clinical review articles with AAPA-approved Category I CME in each issue, case reports, clinical departments, original research, and professional interest articles.
The Nurse Practitioner eNews
The Nurse Practitioner’s monthly e-newsletter features peer-reviewed articles ranging from clinical topics and research to political and practice issues to meet the needs of today’s NPs and other advanced practice registered nurses and clinicians.
Digital advertising products including online banners, electronic Tables of Content, and customized, topical content-driven emails provide you with multiple ways to reach NPs and PAs who look to Lippincott to keep them abreast of new clinical research and hot topics in their profession.