According to the Center of Disease Control and Prevention (CDC), more than 51 million inpatient surgeries and 53 million outpatient surgeries were performed in the United States in 2017. Anesthesiologists are a key player in the rising numbers of surgical procedures, as the specialists who administer anesthetics prior to, during, or after surgery or medical procedure.


Marketers looking to engage this important audience with information about the latest in anesthesia drugs and products need to look no further than the Lippincott Anesthesiology Channel – home to the peer-reviewed content including the official journals of the field’s leading societies.


Leverage Current Digital Habits


Kantar Media’s latest Sources & Interactions* report reveals that Anesthesiologists are very active online, in fact, 74% are doing clinical research online daily. Anesthesiologists are reported to visit 13 professional websites within a 6-month period. There’s a high likelihood that many of those sites are included in the Lippincott Anesthesiology Channel!



Align your message with trusted content


The Lippincott Anesthesiology Channel provides digital access across multiple media brands to readers of topics that are driving the specialty forward:


  • acute and chronic pain
  • airway management
  • anesthesia for patients with comorbidities
  • cardiovascular and thoracic anesthesia
  • obstetric anesthesia
  • patient safety
  • pediatric anesthesia
  • preoperative and postoperative management

Explore Exclusive and Customized Sponsorship Opportunities


The ways to engage with this audience are only limited by your imagination.


  • Targeted banner ads and email sends
  • Contextual and highly-focused specialty newsletters
  • Digital supplements written from symposia content
  • Webinar, meeting reporters and resource centers
  • Print supplements polybagged with a journal, cover tips and outserts
  • Print and digital recruitment solutions

Contact us to plan your next campaign utilizing the Lippincott Anesthesiology Channel!


*Source: Kantar Sources & Interactions Study: 2018 Medical/Surgical Edition

Lippincott can help you reach anesthesiologists. Contact us to learn more about our custom marketing solutions.

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