Hospital Branding

Talking the “Four Rs” of Healthcare Brand Marketing at SHSMD

The Lippincott Audience Solutions team just returned from the Society for Healthcare Strategy & Market Development’s SHSMD Connections 2019.  Read More

Improve Your Hospital Ranking by Engaging Physicians Across the U.S.

It’s no secret—U.S. News & World Report and its highly-coveted Best Hospitals Honor Roll gives significant weight to physicians’ preferences when generating rankings.  Read More

Hospital Reputation Success Stories to Guide Your Campaign Strategy

Being listed on the U.S. News & World Report Best Hospitals Honor Roll gives healthcare facilities an opportunity to show consumers an objective, third-party measure of the quality of care they provide.  Read More

The Missing Piece in Your Hospital’s Reputation and Branding Campaign

Reputation and branding campaigns are a hot topic for hospital systems — and for good reason.  Read More

Tips for Building an Effective Hospital Brand

How much time and how many resources have you spent on building your hospital’s brand?  Read More

  • Wolters Kluwer
    Two Commerce Square
    2001 Market Street
    Philadelphia, PA 19103

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