Lippincott Audience Solutions

Healthcare Marketing Industry Trends

Supporting the Patient Experience - Why Multicultural Marketing is Vital

While the U.S. market continues to become more ethnically diverse, healthcare organizations face both challenges and opportunities to expand their customer base.  Read More

Trends in European Pharmaceutical Marketing: Six “P” Words You Should Know

The potential for growth in the European pharmaceutical market is clear.  Read More

A Multichannel Approach to European Pharmaceutical Marketing

Pharmaceutical marketing teams in Europe are facing significant challenges following a year of battles with healthcare systems and patient groups over drug pricing, as well as a divided marketplace that could get even more splintered with the planned exit of the United Kingdom from the European Union.  Read More

Communicating Value in an Era of Price Sensitivity

The healthcare industry is evolving from efficacy-based care to efficient care, especially as payers’ influence in determining which drugs, devices, and treatments patients can receive grows.  Read More

Five Reasons to Implement Artificial Intelligence in your Marketing Campaign Right Now

What is artificial intelligence (AI)? Our minds jump to extreme examples, like Hal from 2001: A Space Odyssey, but the rise of AI started with robotics and search engines.  Read More

The State of Healthcare Marketing  

The newest Kantar Media Sources & Interactions data just was released, and journals are still king of content: A whopping 97% of physicians reported that they read the current issue of medical journals.  Read More

Medical Device Industry Outlook for 2018

The medical device industry is seeing new regulations and a push for pricing transparency, just to name a couple of the major trends and challenges.  Read More

Ideas for Incorporating Interactive Content into Your 2018 Marketing Strategy

Internet users send 2.5 million email messages every second and churn out 2 million blog posts every day — yet a coup d’état is underway in the content marketing world.  Read More

Top Content Marketing Trends for 2018

As healthcare marketers, our industry is facing changes and encountering a lot of unknowns.  Read More

Adapting to a Value-Based Model

We have all seen the shift from volume-based to value-based selling in this ever-changing healthcare industry.  Read More

If You Don’t Have a Marketing Strategy for Europe, You Should

Europe beckons. Europe accounts for just over 22% of worldwide pharmaceutical sales, compared to about 49% for the United States.   Read More

Tech Is Revolutionizing the Exam Room Experience

Innovations in healthcare technology are changing the way healthcare professionals consume information, treat patients, and communicate with other medical institutions like hospitals and pharmacies.  Read More

Retention and Data: The Two Words that Define Digital Marketing Today

Have you been concentrating on building relationships with healthcare professionals you're already connected with?  Read More

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