It’s Time to Embrace Artificial Intelligence in Healthcare Marketing

Artificial Intelligence (AI) is poised to change the face of digital marketing. Here are 5 reasons it’s time to pay attention to AI.

 

1) Data-Driven Marketing Intelligence

 

AI can capture and analyze new forms of data that were previously unmeasurable. Many digital marketing solutions now put AI to work to improve data evaluation and definition.

 

2) AI Knows Your Market Better than You

 

The most valuable contribution of AI to your marketing campaign is its predictive ability. AI sorts and analyzes unstructured consumer data from current and prospective clients to identify customer archetypes. This helps AI determine where to interact with customers and where place ads to reach specific archetypes.

 

3) Smarter Search

 

Google is using AI to better calculate each company’s SEO and quality of online content. They built an in-house AI system called RankBrain, which sorts websites by relevance, reputation, and quality, and is learning to differentiate between good and bad websites by comparing your website with your competitors’, which can affect how often your website appears in the search results. It’s vital that every piece of content you publish improves your SEO, and AI can analyze that for you.

 

4) AI Creates Content

 

Businesses are using AI to create and write materials. Wordsmith generated more than 1.5 billion pieces of content in 2015 across 42 industries by employing AI to write and create content. Consider applying AI to your content strategy.

 

5) Brand Building with AI

 

AI knows when and where to place an ad online to reach a specific person, and it can target the same person multiple times to build brand awareness. For example, KIA used Watson to analyze social media profiles on Facebook, Twitter, and Instagram to find viable brand ambassadors. Watson converted each person’s social media actions into definable traits and then matched these traits to what KIA was looking for in a brand ambassador.

 

Contact us today to learn about our audience targeting capabilities and to speak with an Audience Solutions Expert about reaching your target audience.

Contact us today to learn about our audience targeting capabilities.

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