Lippincott Audience Solutions

Reprints & Detailing Aids

 

The most effective way to influence clinical decision-making is to provide credible evidence that your product works.

 

One of the most effective tools for influencing clinical decision-making is also one of the oldest: commercial reprints of clinical trials, reviews, and other journal content. Journal reprints provide the scientific evidence that establishes your product's benefits. They provide the vital information healthcare providers need to make recommendations for the patients they see every day.

 

Wolters Kluwer publishes impactful and highly cited articles across the Lippincott portfolio of both society and proprietary journals. Our reprint formats and distribution model get the right article to the right physician at the right time.

 

Print Reprints

Hard-copy reprints provide a credible leave-behind with staying power. Physicians read them, share them with colleagues, discuss them with patients, and save them for future reference.

 

  • Leave behind after your sales force detail.
  • Distribute at your conference or meeting booth.
  • Polybag alongside journal subscriber copies.

Digital Reprints (ePrints)

Digital reprints deliver the same journal content in electronic form and offer the added benefit of controlling and tracking the content. Leverage digital media to provide healthcare professionals with critical content from the journals they know and trust.

 

  • Embed an ePrint link into your digital Lippincott journal advertising, banner advertisements, product website, or marketing materials.
  • Share during a detailing call alongside digital marketing messages or as part of your interactive conference displays.
  • Email directly to physicians after a sales force detail or include a link in a dedicated Complete Access Email (e-blast). 
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