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European Healthcare Professionals: Digital Content Access & Actions

Three device
ownership is
the standard*

graphic: 60% of HCPs own/use 3 digital devices
 

Digital access is preferred for every task*

Looking Up Information

 


Reading

 

Managing
Patients

 

Professional Advancement

 


Networking

78%

bar graphic: 78% digital, 18% print
 

76%

bar graphic: 76% digital, 38% print
 

66%

bar graphic: 66% digital, 27% print
 

65%

bar graphic: 65% digital, 16% print
 

64%

bar graphic: 64% digital, 6% print

Drug info,
guidelines, etc.

 

Articles, books, newsletters, etc.

 

Notes, records,
follow-ups

 

CE, certification, etc.

 

Professional
social networks

 
 

Digital journals are preferred for making
clinical decisions and staying current*

graphic: 65% e-mail newsletters, 68% conferences & symposia graphic: 90% Journals—Online/Mobile graphic: 51% journals-print, 46% CME/CE activities
 
 

Online access exceeds a journal's issuance*

graphic: HCPs access digital journals 8x month

*Wolters Kluwer Content Consumption Survey – European Data, October 2016 (n=274). Statistical significance ±1.28% at 99% confidence level.

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