Lippincott has been publishing print medical and nursing journals for over 100 years. Our portfolio of professional content spans virtually every healthcare specialty and we’ve built solid, longstanding relationships with the key societies HCPs trust for clinical content. But that’s only part of our story.
It’s an omnichannel world now and we know our advertising partners are looking for solutions that engage HCPs across all the channels they frequent. So we did the research, we invested in the technology, we hired the digital experts, and we developed innovative advertising products that deliver your message to the right HCP, at the right time – while they are consuming the information they need to provide quality healthcare.
Wolters Kluwer is the print publisher of Lippincott journals, but we’re so much more.
You want to be where the HCPs are Engage with your target audience, in the right place, at the right time.
Wolters Kluwer offers comprehensive digital advertising solutions across the Lippincott audience network of websites and online content which means you can reach HCPs in active learning mode. Your marketing message will benefit from aligning with contextual and trusted clinical content.
What’s your goal?
Launch a product
Increase brand awareness
Drive traffic to your own branded content
Establish thought leadership
Build relationships with existing customers
Great – we’ve got a digital solution for that, and more!
A powerful toolkit that leverages trusted content.
Think of these products as your “digital standards” – steady, reliable and engaging. Depending on your marketing goals, you’ll select one or more of these tactics to ensure you are maximizing your message’s visibility and engagement. If you’re looking at our print products as well – fantastic! They go together like peanut butter and jelly.
Need a little more oomph? We’ve got you covered. Here are some ways you can align your brand with trusted content in ways that have staying power and deep contextual relevance that will resonate with your current or future customers.
We don’t just have “journal websites”. We have a vast network of online Lippincott content that visitors travel across depending on their topic of interest and current information need.
With award-winning, indexed, peer-reviewed content across more than 100 specialties, your message can find the right home to deliver maximum value.
You’ll receive the reporting you need to demonstrate engagement, as well as benchmarking where available, so you can truly understand the performance of your campaign.
Our targeting technology uses both deterministic and probabilistic methods to evaluate and verify data from multiple sources including society membership, state licenses, and third-party validated provider data to ensure you reach the right HCP profile.
Websites, email, video, to name just a few. We have marketing solutions beyond print to match every objective and to optimize all your existing brand assets and complement any type of program.
Our Solutions Experts can guide you to a plan that meets your precise goals. We routinely work with leading biopharma and medical device companies to craft successful marketing strategies that get the job done.
Craft a media plan as unique as your goals.
A one-size-fits-all approach doesn’t work for HCP marketing. The content consumption habits of an anesthesiologist differs from the habits of an OR nurse. But you’re in good hands because we know these specialists. Lippincott has been serving healthcare professionals since they started medical or nursing school, through their residencies and advanced training. We’ve consistently provided them with CME/CE, educational events, tools, news and so much more. If you want to devise an audience-centric plan that factors in what makes them tick, we can help.