Lippincott Audience Solutions

Audience Targeting

 

Your goals are unique. Your segmentation strategy should be too.

 

Audience targeting can improve your campaign performance by ensuring that your messages reach the right audience at the right time. Wolters Kluwer offers unparalleled access to healthcare professionals and the ability to target by specialty, certain online behaviors, and other data-backed segments. For example, your brand may be focused only on reaching one of these very specific audiences:

 

  • Oncologists specializing in ovarian cancer
  • Orthopaedic surgeons specializing in the foot and ankle 
  • Neurologists specializing in multiple sclerosis

We use both deterministic and probabilistic methods to evaluate and verify data from multiple sources, such as society membership, state licenses, and third-party validated provider data. Our Audience Solutions Experts will help you pinpoint the most relevant recipients for your unique marketing campaign.

 

Audience Targeting Graphic

Speak to us today about building audience segments based on:

 

  • Specialty Channel: Choose a journal website or channel of related specialty sites.
  • Behavior: Reach HCPs based on their online behavior: topics they're reading, article engagement, and more.
  • Context: Place your ad only on pages covering specific topics or disease states.
  • Profession: Utilize our specialty or profession data validated by deterministic and third-party data.
  • Geography: Segment by country or region.
  • Identity: Match your own data to ours to pinpoint individual HCPs by NPI or email.

Is it time to rethink your digital approach?

 

Journals are still the most important media resource for healthcare professionals when making clinical decisions, and subscribers connect with digital journals an average of nine times a month. Many of our subscribers access journals outside of their specialty — and you don't want to miss out on reaching them by limiting your campaign to specific websites. Build product recognition and trigger action by harnessing the complete Lippincott online network of trusted content to uncover your audience wherever they spend time.

 

Download more information or contact us to learn more about our targeting capabilities.

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